Aesthetic plating: a preference for oblique lines ascending to the right

Table 1 Means (M) with standard errors (SE) of the mean for all the ratings of the two dishes collected in Experiment 2

	Group 1				Group 2
	Dish 1		Dish 2		Dish 1		Dish 2
	M	SE	M	SE	M	SE	M	SE
Not at all/very appetizing rating	3.19	.11	3.11	.11	3.28	.11	3.09	.11
Not at all/very artistic rating	5.95	.08	5.73	.09	5.8	.08	5.93	.09
Sweet/savoury taste rating	3.87	.10	3.87	.10	3.98	.10	3.99	.10
Price estimation	9.32	.51	9.05	.50	9.72	.50	9.30	.50

Note that the participants in Group 1 always saw Dish 1 paired with the ‘Smoked cox apple crème cobb nuts, homemade curd, apple caviar & beetroot reduction’ label, whereas the Group 2 participants always saw the same dish paired with the ‘Taste of nature’ label. The participants in Group 1 always saw Dish 2 paired with the ‘Taste of nature’ label, while those in Group 2 saw the same dish paired with the ‘Smoked cox apple crème cobb nuts, homemade curd, apple caviar & beetroot reduction’ label instead

ISSN: 2044-7248